Macy’s Backstage
New Concept Rollout
A Blend of Quality Brands and Exclusive Finds
Macy's launched the Backstage brand to enter the off-price retail market and meet evolving customer preferences. This store-within-store concept offers discounted, on-trend merchandise, attracting value-conscious shoppers and increasing foot traffic.
Our store planning team played a key role in the rollout, optimizing layouts to integrate the off-price model into Macy's locations seamlessly. This collaboration ensured efficient use of space, enhanced displays, and improved customer circulation to support this new concept’s success.
imagine. deliver.
Every great project begins with a conversation. Let’s imagine what’s possible and work together to deliver it.